Variable data printing solutions

Increase response rates using one to one marketing

As we use the latest digital printing technology and don’t use static plates to print your documents, we have the ability to personalise each and every copy of any document.

Research shows that typical response rates for regular static printed direct mail is well under 2 percent. With targeted, variable data personalisation however, response rates tend to jump to nearly 14 percent (often even higher). As a direct marketing tool, variable data printing can deliver better qualified prospects and higher profits to your business.

By using the demographic information you have on your prospective customers (age, education, gender, etc.) , we can develop highly targeted brochures, postcards, newsletters and other direct mail printing that recipients will respond to. Known as “one to one marketing”, variable data printing creates one personalised document for one individual customer, one at a time. Whether it’s 100 or 5,000 copies each will speak directly to your potential customer and send a message that you are in tune with their needs.

Image personalisation

Image personalisation is the ultimate variable data personalisation tool. Image personalisation is the ability to use convert variable text to images dynamically.

For example: you can write people’s names in the sand, spell people’s names with cookies or berries or cake frosting, and emboss people’s names on poker chips! This allows for the design and production of outstanding direct-mail pieces that capture the attention of customers through a combination of individualisation and emotion.

Common examples of how variable data can be used for your marketing needs

  • Vouchers 
    Customer loyalty schemes work best with a highly personal approach. Add image personalisation and individual offers for your customers – all triggered by database information.
  • Invitations 
    Make trade shows and events a true success. Image personalisation is ideal to show a customer that he´s really welcome.
  • Emails
    Designed for highest attention! Plus, you can vary the entire contents of your e-mails.
  • Personal Websites
    Give your Internet customers a personal welcome. After entering his personal URL, every visitor lands on his own image personalised web page.
  • Greeting Cards
    Show customers that you really care about them. With image personalisation a simple greeting card for Christmas or their birthday turns into a truly unique and personal gift.
  • Magazine Covers
    Subscribers will be amazed by their very own magazines! Combine digitally printed covers with a standard magazine. Of course, the ads on the cover can be completely individualised as well.
  • Business Cards
    The most impressive way to introduce yourself and be remembered.
  • Calendars 
    A great give-away and so easy to produce.